Phu Quoc Surpasses Hoi An: A New Era for Vietnam’s Premier Travel Destination
Phu Quoc has made headlines in international media, achieving a remarkable milestone by being ranked among the top five destinations most loved by international tourists. This tropical paradise has surpassed Hoi An, a longtime favorite, capturing hearts and minds, according to a recent survey by Agoda.
Phu Quoc: The Rising Star of International Travel
According to Agoda’s report, Phu Quoc has climbed the ranks to become one of the most searched destinations in Vietnam during the first half of 2025, trailing only behind major cities like Da Nang, Ho Chi Minh City, Nha Trang, and Hanoi. Notably, Phu Quoc ranks second among favorite destinations for South Korean travelers and third among Chinese tourists. This surge in interest is a testament to the island's growing allure.
Factors Fueling Phu Quoc’s Popularity
The island's rise can be attributed to several key factors:
- Increased Air Connectivity: In June 2025, Phu Quoc welcomed over 20 international flights daily, doubling from the previous year. Airlines like Hong Kong Express have expanded their services, reflecting the surging demand from international markets, especially in Northeast Asia.
- Celebrity Endorsements and Awards: High-profile visits and prestigious accolades from travel organizations, including recognition from Travel + Leisure, have positioned Phu Quoc as a world-class destination, comparable to Asia’s iconic beach paradises.
- Robust Tourism Ecosystem: Phu Quoc’s hospitality offerings boast luxury brands such as JW Marriott, La Festa by Hilton, and the upcoming Ritz-Carlton Reserve, providing a diverse range of experiences.
Impressive Visitor Statistics
In just the first half of 2025, Phu Quoc has welcomed 4.5 million visitors, including 900,000 international arrivals—an impressive increase of 76.7% compared to the same period in 2024. This influx underscores the island's transformation into a global travel hotspot.
Phu Quoc: A Unique Destination
What sets Phu Quoc apart is not just its natural beauty but also its strategic initiatives. It is the only destination in Vietnam that offers a 30-day visa exemption to visitors from around the globe, making it more accessible for international travelers. With its pristine beaches and vibrant tourism ecosystem, Phu Quoc is ushering in a new chapter for Vietnamese tourism.
Iconic Attractions and Experiences
Phu Quoc is home to several unique attractions that enhance its appeal:
- Kiss of the Sea Show: A breathtaking spectacle featuring nightly fireworks that draws thousands of visitors to Sunset Town.
- Guinness World Record Cable Car: The world’s longest three-wire cable car to Hon Thom Island, offering stunning aerial views of the island’s lush landscape.
- Luxury Resorts: Accommodations from renowned brands create a vibrant resort-entertainment ecosystem, catering to all types of travelers.
Conclusion: Phu Quoc’s Bright Future
Once a hidden gem of Vietnam, Phu Quoc has now firmly established itself as an essential stop for travelers worldwide. With powdery white sands, turquoise lagoons, and luxurious resorts, the island is redefining Vietnamese tourism. As it continues to rise on the global map, Phu Quoc is not just a destination—it’s an experience waiting to be discovered.
As international travelers seek new adventures, Phu Quoc stands ready to welcome them with open arms and unparalleled charm. Will you be part of this exciting journey?
